Alternative Investments Exchange

AIX Platform is all about redefining the alternative investment experience by automating tedious processes, improving transparency, and helping professionals focus on what really matters: their clients. Our campaign emphasized these values, reflecting the platform's ability to harmonize cutting-edge technology with user-centric design. By blending forward-thinking visuals with relatable storytelling, we successfully introduced AIX’s mission to a broader audience, making the brand as inspiring as the technology itself.

Reimagining a world that inspires people to understand alternative investments is a tall order. At Our Man in Havana, I worked as Senior Art Director alongside an exceptional team Andrew Golomb, Sylve Rosen, and Aisling Bodkin. Creating a groundbreaking brand campaign for the AIX Platform. The goal? To demystify the complex world of alternative investments while showcasing AIX’s innovative platform as a solution that empowers investment professionals with simplicity, efficiency, and transformative technology.

We envisioned a futuristic campaign that was as approachable as it was bold, combining imaginative art with clear, compelling messaging to bridge the gap between intricate financial systems and human connection. To make the abstract tangible, we brought on illustrator Matt Chinworth, whose vibrant, conceptual art translated complex investment processes into engaging, digestible visuals.

Partners: Andrew Golomb, Sylve Rosen, Aisling Bodkin