Park Hyatt Suites Platform
Brand Experience, UX, Visual Design
Park Hyatt Design System Case Study: Crafting a Unified Digital Luxury Experience
Park Hyatt, a brand synonymous with luxury hospitality, faced the challenge of creating a centralized digital platform to showcase its exquisite suites worldwide. This case study details the process of developing a design system for an interactive marketing platform that aligns with Park Hyatt's brand identity while providing an intuitive and immersive user experience.
The primary challenge was to create an engaging digital experience:
Showcase all Park Hyatt suites in one place that contains all information about each suite.
Provide easy access to floor plans, video tours and amenity information and Maintain brand consistency across all digital touch points
Ensure responsiveness across various devices and integrate high-quality video content produced by local talent worldwide
Results
The design system was implemented using a combination of HTML5, CSS3 (with SASS for preprocessing), and JavaScript. A component library was created to ensure consistency and ease of implementation across the platform.
25% improvement in conversion rates for suite bookings
95% positive user feedback on the platform's ease of use and visual appeal
30% increase in time spent exploring suite options
Consistent brand experience across 40+ Park Hyatt properties worldwide
Approach
Brand Identity and Visual Design
We started by looking closely at Park Hyatt's brand. We picked luxurious colors: black, warm gold, and crisp white. For fonts, we chose an elegant style for headings and a simple one for regular text. These choices helped create a digital look that matched Park Hyatt's luxury image.
Responsive and Adaptive Design
We made sure the website looks good on all screens - big computer monitors, tablets, and phones. We used a flexible layout that adjusts to different screen sizes. This means users get a great experience whether they're on a computer at home or checking out suites on their phone.
User-Centric Interface Design
Next, we made the website easy to use. We created simple ways to find and view suites. We designed cards to show suite info, easy-to-use floor plan viewers, and video players. Everything was made to look good and work well together, making it easy for users to explore Park Hyatt's suites.
Immersive Content Integration
Lastly, we focused on making the content exciting. We created a video player that looks great and works smoothly. We also added subtle movements and effects to make browsing more interesting. These small touches make exploring the suites feel more special and luxurious.
