Interactive Advertising Bureau

Revitalizing a Digital Advertising Icon: Evolving IAB's Brand Identity

Evolving the Interactive Advertising Bureau’s (IAB) brand identity to incorporate updated brand elements to compliment their well-known word mark designed by Michael Bierut was a unique challenge. My responsibilities encompassed a wide range of creative and strategic aspects to reflect modern industry trends, harmonize various business divisions, and establish a compelling look and feel to enhance IAB's visibility in the digital advertising industry.

In my role, I developed fresh, budget-conscious key art for IAB's reports, marketing materials, and presentations, serving as the visual anchor. I selected open-source, digital-friendly typefaces and an accessible color scheme to maintain brand consistency. Additionally, I designed a grid system for report covers and created versatile marketing templates. To animate this otherwise static identity, I drew inspiration from BBC2's identity bumpers, creatively incorporating IAB's dots. My approach involved leveraging stock graphics and recoloring them to IAB’s palette. Collaborating with the client, I translated these responsibilities into a cohesive visual identity, exceeding IAB's expectations and achieving its goals of unification, modernization, and enhanced relevance in the digital advertising landscape.