The Embrace Ambition Summit

Event Branding

Video by Sophie Holland 2018

Crafting a Visionary Identity: The Embrace Ambition Summit's Unified Branding and Event Collateral

The Tory Burch Foundation, dedicated to empowering women entrepreneurs, embarked on a mission to create a unified brand identity for The Embrace Ambition Summit, a premier day-long symposium featuring enlightening dialogues with luminaries from culture, entrepreneurship, and politics. In alignment with the non-profit's guidelines, my role was instrumental in crafting event collateral, posters, and a presentation deck to ensure a distinctive and media-friendly aesthetic.

My responsibilities included designing event collateral such as brochures, pamphlets, and informational materials and providing attendees with essential summit information while maintaining a visually appealing design. I also created eye-catching posters as promotional tools for The Embrace Ambition Summit, effectively conveying key details and showcasing its unique brand identity. Additionally, I designed a compelling presentation deck for use during the summit's dialogues, enhancing the overall presentation quality and aligning it visually with the event's branding. This cohesive branding was crucial for effective promotion across various outlets, including Refinery29, The Cut, Forbes, Elle Magazine, Good Morning America, and The Hollywood Reporter. Through my contributions, I helped establish a visually cohesive brand identity for The Embrace Ambition Summit, contributing to its successful promotion and recognition by attendees and the media.

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